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Deby

Deby Ferguson

Founder | Senior HR Leader & Executive Coach

Deby is a certified professional coach (ICF) and accredited Change Management practitioner (ACMP) who blends executive coaching expertise with decades of strategic HR leadership at some of the world’s most recognized companies.

Over her career at Fortune 50 organizations—including Microsoft, Amazon, Target, and CVS Health—Deby has guided leaders and teams through major transitions, organizational change, and business growth. Her work spans executive development, HR strategy, leadership alignment, and culture transformation, always centered on the belief that people are the key to lasting business success.

With a background in social psychology and emotional intelligence, Deby brings a holistic, human-centered approach to both coaching and consulting. She holds a Master of Science in Organizational Leadership and a BBA in HR and International Business, grounding her practice in both empathy and business acumen.

Deby specializes in helping individuals and organizations navigate liminal phases—those in-between times where uncertainty is high and the path forward isn't yet clear. She’s known for her steady presence and ability to bring clarity, poise, and momentum during moments of transition. 

Motivated by a desire to bring enterprise-level HR leadership to the organizations that need it most, Deby founded Innovatta to make industry-leading people practices accessible to startups and growing businesses. She believes that every entrepreneur deserves the chance to build a successful company with a thriving, supported team behind them. Through Innovatta, Deby helps founders and leaders turn vision into reality—guiding them through growth, transition, and the people challenges that come with building something meaningful.

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